Crazy Rich Asian Event 8-4-18

Written By: Kayo

Event Location : Parmer Event Center Balcony
Event Name: Crazy Rich Asian Event
Event Date : 8-4-18

Event Detail:
Hosted by Austin Asian Film Association, sponsored by Alamo Drafthouse.
had 12 asian food venders, we are the only Japanese.
Tickets were sold for $5/piece, most of venders were selling food items for 2 tickets, while our food items were all 1 ticket ($5), but we meant to keep it reasonable while keeping the portion smaller.
Popular items are baos, tapioca drinks.

Purpose of the event:
Promoting the movie, Crazy Rich Asians

Covers at Event/Turnout : estimated 3000-5000 people, i am not sure how many people exactly showed but 240 food items $5/per ticket,

Items served: Curry, Gyu-don, Chicken Karaage, Onigiri

Things to know for next time: Communication( for sure)
operation-wise went well.
We did not want to spend on labor too much this time when things were yet unsure, so Moto, Take and I have played most part of it.

We have prepped about,
200-orders curry (sold about 100)
140-orders gyudon (sold about 70)
200-orders karaage (sold about 70)
100-orders onigiri (sold about 40)

Left over,
Curry was divided between two stores Saten1 and 2.
Gyudon was already defrost and heated so we could not use left over.
Karaage was brought in Saten1 so no waste.
Onigiri was wasted about 60 orders.

Labor,
Take and Moto prepped
1pm-5pm on Fridat
12:30-3:30pm on Saturday
4pm-7pm we needed about 1 hour of setting up.
We have had Mika, Saturday 12:30-2:30 and Aki 12:30-0:30.

Actual cost other than labor:
Flatware, bowls: Half of those were from our personal stock.
Gyudon 3 cases




Flow of Service: One- cashier, two- behind putting food together
weather: sunny, drizzle right before the event start

Sales Made $1200, ( then they took 50%) so the net profit was $600 and check will be sent to Sa-Ten airport third week of Aug.

Feed back:
We did not lose but did not make whole a lot money out of this event, personally i thought we needed to make sure how many venders would be there besides us ( there were some changes made last minutes, so we did not catch up how many venders exactly until last minute), also what they were going to serve.

It was more like experiment for us to see if this would worth, which again did not lose money but because it was executed by spending labors.

Still felt tricky to participate events like this, when we were not sure the turn out would be.
Otherwise, we should do better to focus on marketing, to consider this as marketing opportunity since there were many people did not know about us.